Marketing Communications - developed, wrote, and edited brochures, direct mail packages, newsletters, annual/quarterly reports, statement inserts, web content, trade publication articles. Developed marketing campaigns for major S&L.
Public Relations - media relations, media placement, community relations, crisis management, publications and integrated communications, fund raising.
Agency Management - built marketing communications/public relations agency. Developed and wrote marketing and public relations collateral. Clients included CIT Group, New York Life, The Equitable, American Management Association, Ingersoll-Rand.
Account Management - sold software support services and software programs to Fortune 50 to Fortune 500 clients. Clients included MetLife, Smith Barney, Citibank, Chase Manhattan Bank, GE, Morgan Stanley.
Management - hired and managed creative staff and vendors (printers, copywriters, graphic designers, web site designers, photographers).
